I excel in building audiences and crafting digital strategies, with a particular talent for copywriting, social media and email marketing. At the core of my expertise is a deep-seated passion for the written word.
My career has spanned diverse landscapes, from the energetic buzz of marketing agencies to the breakneck pace of newsrooms, where I've honed my skills as both a marketer and a content creator.
I have had the pleasure to work with companies across a variety of industries. I'm always interested in new, exciting and challenging adventures.
I supervised the development and launch of landing pages and email marketing campaigns at Bedrock, a professional development platform used by government agencies and enterprise companies, to improve the user experience and conversion rates. I also managed fellow marketers, contractors, and outside vendors.
In my role at one of the biggest law firms in the world, I planned and carried out marketing projects interacting with the firm's key sectors: life sciences, financial services, public policy, real estate, telecommunications, internet, and media.
I Implemented 8 integrated marketing strategies per month for AIHA, one of the biggest professional associations in the United States.
Revitalizing AIHF's email marketing strategy through bolstering their fundraising efforts and donor engagement.
I leveraged webinar-focused emails as a tool to educate and actively engage prospective clients.
Through a targeted email strategy, I effectively connected marketing and sales at Bedrock, driving increased engagement and significant sales results.